Assessing the success of an organization's website

 

Electronic commerce systems are not able actually to consider organization goals. We propose the Web Goal Mining approach, to make easier communication between computer science and business people. The proposal integrates company point of view to Web logs analysis, providing an integrated solution to the misalignment of Web site objectives with strategic business goals problem. A Web Goal Mining framework is presented in order to implement the proposal, joining Web site sponsor company objectives with Web Mining process.